When you want your community’s image to change for the better, you help your officials to put awareness in your own community.
Dr. Owen Leons, founder of Teachable Moment Foundation, saw this urge to help Sacramento California in its battle against drunk driving.
Sacramento ranks first in California for having the most cases of drunk-driving incidents.
As a starter for his campaign, he established a website called every37.com aimed at social marketing efforts to reach young motorists who are often the victims of drunk-driving related accidents. It specifically targets motorists between 18 to 35 years old who are prone to the risks of drunk driving.
The website would serve as an interactive portal that would inform drivers of the dangerous consequences of driving while intoxicated. To further the campaign, advertising promotions were launched. Media appearances and streets plays were performed to spread information.
Based on the statistics, the numbers are alarming. This does not include incidents, which are unaccounted for. I bet if all incidents were properly accounted for, most probably the statistics will zoom up.
If all of us will help contribute to the betterment of our community just like what Leons did, certainly, the world would be a better place to live in especially for our children.
Dr. Owen Leons, founder of Teachable Moment Foundation, saw this urge to help Sacramento California in its battle against drunk driving.
Sacramento ranks first in California for having the most cases of drunk-driving incidents.
As a starter for his campaign, he established a website called every37.com aimed at social marketing efforts to reach young motorists who are often the victims of drunk-driving related accidents. It specifically targets motorists between 18 to 35 years old who are prone to the risks of drunk driving.
The website would serve as an interactive portal that would inform drivers of the dangerous consequences of driving while intoxicated. To further the campaign, advertising promotions were launched. Media appearances and streets plays were performed to spread information.
Based on the statistics, the numbers are alarming. This does not include incidents, which are unaccounted for. I bet if all incidents were properly accounted for, most probably the statistics will zoom up.
If all of us will help contribute to the betterment of our community just like what Leons did, certainly, the world would be a better place to live in especially for our children.
